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About Us

Hoops America is New Jersey's Premier Basketball Training Program. Preaching the fundamentals, sharing our knowledge of the game, and instilling confidence in the next generation of basketball stars is our mission. Our elite coaches have been developing & mentoring New Jersey's top players for over 20 years. Find out why we're THE PROVEN PATH TO THE NEXT LEVEL!

Coach Rich L.

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Coach Tom F.

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Coach Amanda S.

Amanda began training with HoopsAmerica at the age of 12. She went to Perth Amboy High School from 2001-2005. She currently is the all-time leading scorer with 1,325 career points. In 2006, she completed her post graduate year at the Hun School of Princeton. From 2006-2010 Amanda started point guard for Rider University. Amanda is 11th All-time in scoring and assists in Rider University history. She also achieved her 1,000 career point her senior season. She completed her Bachelor’s degree in Sociology in 2009 and her Master’s degree in Organizational Leadership in 2011. In 2011, she was the 2nd pick in the Balencesto Superior Nacional Femenino league in Puerto Rico. In her rookie season, Amanda made the All- Rookie team and in her sophomore season made the All Star Team. She played professionally from 2011-2014. Amanda has been coaching since 2008. Amanda coaches the NJ Demons AAU program with Rich Leary and Shamai Santiago. In 2013, she became the Operations Director for HoopsAmerica.  In 2019, she earned her certifications as a Human Potential Coach and Psychological Fitness Specialist from the Human Potential Institute.



Coach Shamai S.

Shamai began training with HoopsAmerica at the age of 10. He began his freshman year at Plainfield High School and in his sophomore season transferred to South Plainfield. He attended South Plainfield High School from 2004-2007. Shamai was All- Middlesex County his senior season and a GMC Champion defeating a strong St. Joes team that included top rank player and now professional athlete Andrew Bynum. Shamai was selected to the GMC All Star game his senior season. From 2007-2008, he attended Gannon University. He transferred his sophomore season to Middlesex County College. At MCC, he was first team All-Conference and a county champion. After MCC, he served as a women’s basketball assistant coach for Raritan Valley College for one season. Shamai has been coaching at HoopsAmerica since 2008. Currently, Shamai coaches the NJ Demons AAU program with Rich Leary and Amanda Sepulveda. Shamai is also one of the premiere Lead Instructors at HoopsAmerica.


Coach Roman H.

Roman attended Perth Amboy Vocational School from 2001-2005. At Perth Amboy Vo-Tech, he served as a co-captain and by his senior season was a Gold Division Champion. Roman attended Montclair State University from 2005-2007. In 2007, Roman played professional basketball in the Dominican Republic. He traveled with the Harlem Globetrotters from 2010-2014. He has played for the Washington Generals as well as the Harlem Wizards. He is known for his quickness and flashy handles. Roman has been coaching with HoopsAmerica since 2006.


Basketball Court

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Our program curriculum focuses on: 

Ø Learning and Developing basketball skills

o   Discovery Process- embracing the learning process. 

§  Instruction of Learning tools

·      Eye Contact

·      Repeat and Retain

·      Review and Retain

·      Off and On-line Learning

§  Understand 

·      Point Zero Moves

·      Point One Moves

·      Defensive Footwork 

§  Develop 

§  Strengthen individual skills

o   Mastery Process

§  Cultivate their own discovery

§  Master and create new skills

§  Learn to present challenges and overcome challenges

§  Invent and re-invent themselves as players and students

Ø Team concepts

o   Focus on the dynamics and subtleties of individual play

o   Apply individual play in the context of team play in various competitive settings

Ø Character

o   the importance of personal growth 

§  through creativity, selflessness, athleticism, positive and productive interaction with coaches and teammates

Ø Communication and Leadership

HoopsAmerica is more than about basketball. We want players to succeed beyond the courts and become better students, people and citizens. HoopsAmerica will provide the knowledge and tools. All we need are students with a desire and enthusiasm to learn, work hard, and have fun.

HoopsAmerica offers a unique approach to teaching the game of basketball. Under the leadership of Coaches Rich Leary and Tom Flaherty, HoopsAmerica has become a premiere basketball training program in New Jersey and beyond. The success we have had with many current and former players, on and off the court, is a testament to our dedication to helping young people succeed.

HoopsAmerica teaching methods and quality of instructions have been evolving and improving for over 25 years. Our coaches and staff are committed to the idea that learning is a process—a process that is both a challenge and one of life’s great enjoyments. We encourage students to embrace the value of learning and to apply these learning tools to other areas of their lives. We strive to create an environment where students can create friendships while taking on new challenges. Most of all, students will gain valuable instructions on individual basketball skills and develop a love and understanding for the game of basketball.

Our program curriculum is designed to stimulate students of all ages and skill-levels. We offer Fall programs, Winter programs, Spring programs, NJ Demons AAU travel teams, and Summer Camps.

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